Confectionery Market Trends 2025
2025-11-03 09:15
With the upgrading of consumption, traditional foods are becoming more and more healthy, and candies have also begun to upgrade in the direction of health. At present, the entire candy industry is trying to find new breakthroughs in creativity such as function, vegetarian nutrition, and sugar reduction, which has also become a key part of the innovation trend of the candy industry.
Functional sugar
In the candy category, functionality is a very potential development direction, although the market share of functional candy in the current market is small, but its health efficacy is still a benefit growth point that cannot be ignored.
According to data from the China Business Industry Research Institute, the domestic sales market of functional candy has grown significantly, and it is expected that the functional sugar market will exceed 8.6 billion yuan in 2022. According to NBJ data, it took just 4 years (2014-2018) for functional confectionery to double global sales.
Among functional candies, gummy candy is especially popular. Tmall's consumption data shows that in 2020, functional gummies will become the fast-growing consumer dosage form of health care products among young groups such as the post-90s and Generation Z. At present, there are vitamins and minerals on the market, such as vitamin and mineral supplement gummies, DHA gummies, yeast zinc gummies, probiotic gummies, melatonin gummies, collagen gummies and other products.
The launch of functional candy is an extension of traditional candy brands to high-end product categories, and it is a high-level and multi-level demand for candy products by consumers.
Sugar-free candy
With the increasing expansion of people's health needs, the trend of "low sugar and no sugar" has hit, so consumers have also put forward demands for candy products - not only nutritious and healthy, but also less sugar.
In the context of sugar reduction becoming a global trend, the daily demand for traditional sweets is gradually decreasing. According to the "2019-2023 Candy Industry In-depth Market Research and Investment Strategy Recommendation Report", in 2017, our country's candy output was 3.31 million tons, down 6.0% from 3.52 million tons in 2016; In 2018, our country's candy production fell to 2.88 million tons, a year-on-year decrease of 13.0%, and the decline was further increased.
To this end, many companies have launched sugar-free lollipops, such as Dr. Xu Fuji Xiong sugar-free lollipops, Three Squirrels and Deer Blue Blue Sugar-free Lollipops, Sugar Cube Sugar-free Lollipops, etc. The development of sugar-free candy is worth looking forward to.
Vegan sweets
The plant-based proposition is another significant consumer trend in the confectionery market. The data shows that from 2016 to 2020, the compound annual growth rate of confectionery products claiming vegan was 17%, while the compound annual growth rate of confectionery products claiming plant-based products more than doubled last year.
Confectionery manufacturers are removing ingredients such as dairy, gelatin, and carmine to meet the growing demand for plant-based products, which are not only healthier but also more ethical and sustainable. For example, Canadian candy brand Yumy Bear's low-sugar vegan gummies use plant-based ingredients instead of gelatin.
In recent years, with the diversification of consumers' health demands, a number of candy manufacturers have regarded the research and development of new products that meet consumer needs as their top priority, and a steady stream of innovative products has injected new vitality into the candy market. Riding on the "healthy" train, the confectionery industry is moving forward slowly.
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Why oats are high-quality carbohydrates
This question is well grasped, oats are indeed one of the representatives of high-quality carbohydrates. Oats are known as high-quality carbohydrates because they are rich in beta glucan, a soluble dietary fiber that provides unique health benefits and a more balanced nutritional composition. 1. Rich in β - glucan, delaying blood sugar rise β - glucan is the most crucial nutrient in oats and its core advantage over regular carbohydrates. It can form gel like substances in the digestive tract, slow down the absorption rate of glucose in food, and avoid the sudden rise and fall of blood sugar. It is suitable for people who need to stabilize blood sugar. This kind of gel can also increase the feeling of satiety. Eating a small amount of it can maintain the sense of hunger for a long time, which helps to control the appetite. 2. Low glycemic index (GI), longer lasting energy release Oats belong to low GI foods (with a GI value below about 50, depending on the degree of processing), compared to refined carbohydrates such as white rice and white bread: The energy release is slow and stable, which can continuously supply energy to the body, avoiding excessive or insufficient energy in a short period of time. More suitable as an energy supplement before and after exercise, or as a daily staple to help maintain energy stability. 3. High nutrient density, not just carbohydrates The key to high-quality carbohydrates lies in their comprehensive nutrition. Oats, in addition to carbohydrates, also contain: Rich dietary fiber: In addition to β - glucan, it also contains insoluble fiber, which can promote intestinal peristalsis and maintain intestinal health. Protein: Oats have a higher protein content (about 12% -15%) in grains, and their amino acid composition is relatively balanced, which can assist in increasing muscle repair and satiety. Multiple nutrients: Contains B vitamins, magnesium, iron, zinc and other minerals, which can meet the basic nutritional needs of the body, rather than simply providing calories.
Confectionery Market Trends 2025
With the upgrading of consumption, traditional foods are becoming more and more healthy, and candies have also begun to upgrade in the direction of health. At present, the entire candy industry is trying to find new breakthroughs in creativity such as function, vegetarian nutrition, and sugar reduction, which has also become a key part of the innovation trend of the candy industry. Functional sugar In the candy category, functionality is a very potential development direction, although the market share of functional candy in the current market is small, but its health efficacy is still a benefit growth point that cannot be ignored. According to data from the China Business Industry Research Institute, the domestic sales market of functional candy has grown significantly, and it is expected that the functional sugar market will exceed 8.6 billion yuan in 2022. According to NBJ data, it took just 4 years (2014-2018) for functional confectionery to double global sales. Among functional candies, gummy candy is especially popular. Tmall's consumption data shows that in 2020, functional gummies will become the fast-growing consumer dosage form of health care products among young groups such as the post-90s and Generation Z. At present, there are vitamins and minerals on the market, such as vitamin and mineral supplement gummies, DHA gummies, yeast zinc gummies, probiotic gummies, melatonin gummies, collagen gummies and other products. The launch of functional candy is an extension of traditional candy brands to high-end product categories, and it is a high-level and multi-level demand for candy products by consumers. Sugar-free candy With the increasing expansion of people's health needs, the trend of "low sugar and no sugar" has hit, so consumers have also put forward demands for candy products - not only nutritious and healthy, but also less sugar. In the context of sugar reduction becoming a global trend, the daily demand for traditional sweets is gradually decreasing. According to the "2019-2023 Candy Industry In-depth Market Research and Investment Strategy Recommendation Report", in 2017, our country's candy output was 3.31 million tons, down 6.0% from 3.52 million tons in 2016; In 2018, our country's candy production fell to 2.88 million tons, a year-on-year decrease of 13.0%, and the decline was further increased. To this end, many companies have launched sugar-free lollipops, such as Dr. Xu Fuji Xiong sugar-free lollipops, Three Squirrels and Deer Blue Blue Sugar-free Lollipops, Sugar Cube Sugar-free Lollipops, etc. The development of sugar-free candy is worth looking forward to. Vegan sweets The plant-based proposition is another significant consumer trend in the confectionery market. The data shows that from 2016 to 2020, the compound annual growth rate of confectionery products claiming vegan was 17%, while the compound annual growth rate of confectionery products claiming plant-based products more than doubled last year. Confectionery manufacturers are removing ingredients such as dairy, gelatin, and carmine to meet the growing demand for plant-based products, which are not only healthier but also more ethical and sustainable. For example, Canadian candy brand Yumy Bear's low-sugar vegan gummies use plant-based ingredients instead of gelatin. In recent years, with the diversification of consumers' health demands, a number of candy manufacturers have regarded the research and development of new products that meet consumer needs as their top priority, and a steady stream of innovative products has injected new vitality into the candy market. Riding on the "healthy" train, the confectionery industry is moving forward slowly.
Chocolate storage method 1. The best constant humidity for storage is between 50°---60°, and the humidity of the refrigerator is generally above 90°, so when stored in the refrigerator, it must be sealed with a plastic bag to avoid moisture. 2. Winter is the most suitable season for tasting chocolate, if the atmospheric temperature is below 20°C, as long as it is stored in a shaded and ventilated place, because the chocolate melts in the mouth at this temperature. 3. When the temperature is higher than 25 °C in summer, in order to maintain better quality, please seal it with a plastic bag and place it in the lower refrigerator compartment of the refrigerator (it is not right to put it in the upper freezer), when you just take out the chocolate from the refrigerator, do not open it immediately, let it slowly warm up to close to room temperature before opening, and the outer layer of chocolate will not be covered with a layer of water.
The role of AI tools in the confectionery industry
Artificial intelligence (AI) is an important driving force leading a new round of scientific and technological revolution and industrial transformation. The 2023 Central Economic Work Conference proposed to vigorously promote new industrialization, develop the digital economy, and accelerate the development of artificial intelligence. In recent years, the in-depth application of AI in the food industry has injected new momentum into the development of the industry. According to data released by market analysis agency Mordor Intelligence, the application value of artificial intelligence in the food and beverage market is expected to reach $29.94 billion in 2026, with a compound annual growth rate of more than 45.77% from 2021 to 2026. With the penetration of AI into all aspects of the food industry, how to view the positive role and negative impact of AI in the food field has also become a hot topic of discussion in the current industry and scientific circles. Design formulas, draw packaging...... AI is integrated into the whole link of food brands At the beginning of 2023, artificial intelligence represented by ChatGPT is menacing, and a number of "AI+" ideas have emerged in the food industry in marketing, packaging, products and other aspects. "AI technology has a wide range of application prospects and market space in the food and beverage industry, and plays an important role in every link from R&D, production, sales to quality control. AI technology improves the production efficiency of enterprises, which will help enterprises optimize their sales models, change their product research and development and innovation methods, and profoundly change the market competition pattern of the food and beverage industry. Guo Tao, a senior artificial intelligence expert, said. Previously, Coca-Cola's global creative platform "Lechuang Unbounded" launched a new limited product - the first sugar-free Coca-Cola "Next 3000 Years" created in conjunction with AI. It is understood that this is a commercial product with AI technology involved in flavor research and development, packaging design and product promotion. There are also many food brands that use AI as a key means of digital transformation, constantly breaking through the boundaries of imagination. Nestlé is one of the first food and beverage companies to enter the AI market, trying to improve employee productivity by providing employees with generative AI for daily office use. At the end of 2023, McDonald's announced a partnership with Google to deploy generative AI to optimize massive data from thousands of restaurants, hoping to improve restaurant operational efficiency. AI technology is bringing a disruptive technological revolution to the food industry. In addition to providing assistance in daily office, AI has shown amazing efficiency and "talent" in the speed of new product development, creative novelty, and grasp of consumer taste preferences. In October 2022, Kraft Heinz released plant-based cheese developed based on AI technology. In March 2023, Zhong Xuegao launched popsicles with the selling point of "AI full-link creation", which relies on AI technology to complete multiple links from naming, flavor selection to packaging design and product promotion; In April, Yili launched 6 milk packaging designs made by AI, corresponding to 6 keywords of "sense of technology, natural vitality, oriental aesthetics, futurism, minimalism, and innocence"; In May, Wang Laoji launched the first batch of AI-independently designed tanks - "Thousand Miles of Rivers and Mountains Cans", "Mountain Creek Moonlight Cans", "Climbing High and Looking at Autumn Cans" and "Green Pine Lingyun Cans". The relevant person in charge of Wang Laoji once said, "In the production and design process, AI technology can provide more diversified ideas and technical assistance, and in a field such as design that requires great creativity, the company can efficiently present ideas using AI tools." ”
What is high-quality carbon water and what is low-quality carbon water
Maltesers are a product made of maltodextrin with vacuum-filled micropores inside, coated with chocolate on the outside. Due to being inexpensive and sweet, Maltesers have been one of the popular snacks for many people born in the 1980s and 1990s during their childhood.This food is often used as a prop in movies and TV shows, serving as poison or antidote pills consumed by characters.Common ingredients:White sugar, whole milk powder, non-dairy creamer, cocoa butter substitute, cocoa powder, cocoa butter, whey powder, maltodextrin, malt extract, edible flavoring.Maltesers additives: lecithin, leavening agents, coating agents, edible flavors.When first placed in the mouth, there is a pure chocolate flavor, followed by a rich milky taste. When chewed, the combination of chocolate and milk flavor is better than letting it slowly melt in the mouth.
The right way for babies to eat sugar
The right way for babies to eat sugar 1. Prevent excessive sugar consumption In order to let their children eat more, some parents especially like to add sugar to milk and porridge, so that children can easily develop the habit of preferring sweets. Usually control the intake of baby snacks, eat as little sugary snacks, chocolate, and jelly as possible, so that the baby's diet structure can be kept low in sugar. 2. Choose the right time to eat sugar On an empty stomach, after a full meal, within 2 hours before eating, and before going to bed, you should never give your child sugar or sweets. 3. What should I do if my baby is entangled in sugar? Babies like to eat sugar, parents may wish to make an agreement with their babies to stipulate the amount of food they can eat per week and the time to eat sugar. For example, during the Spring Festival, the family is stocked with abundant New Year's goods, and it is inevitable that they will be invited to eat candy when visiting relatives and friends. You can make an appointment with your baby in advance to eat only one piece of sugar and two cookies a day. 4. Don't treat sugar as a special preferential treatment When the baby is sick, do not let the baby eat some sweets in order to improve the taste, this is not conducive to the recovery of the sick child. 5. Pay attention to invisible sugar In addition to some junk food that everyone knows, there are also some sugars hidden in places that are not easy for everyone to find. For example, juices and oversweet fruits. When giving juice to children, control the amount, do not exceed 150 ml per day, and choose pure juice. Try to let your baby develop a healthy habit of eating more fruits and drinking less fruit drinks. If it is an overly sweet fruit, do not overdo it. 6. Strengthen the protection of teeth If you can brush your teeth immediately after eating sugar, then the chance of tooth decay in your baby can be much reduced. In addition, taking your child to the dentist regularly to check your teeth and deal with problems in time can also protect your children's teeth from sugar.
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